An online presence is required in today’s day and age; if your organization does not have a website you are one step behind in the race. Having a good website provides a huge increase in the credibility your organization portrays. Studies have shown that consumers often question the legitimacy of a business if it lacks a website. An organization’s website will provide a strong impression, showcase expertise and display the successes of the solutions the organization offers. A website can answer questions and be an advocate for your mission all day, every day – a website does not take a day off.
Since the beginning of our relationship, Crystal and I have always enjoyed participating in runs for causes, toy drives, point in time counts and other type of fundraising and awareness events. Crystal had the firsthand knowledge of working in the nonprofit sector and expressed the importance of donors, volunteers, and participants at charity/fundraising events. In 2016, the idea of consulting had crossed our mind. We knew that our donations, volunteering, and fundraising was only a small portion of the support we could provide our community. We assessed the fact that we each had a skillset that would be helpful to nonprofit organizations and by providing this assistance to organizations services a variety of needs we could make a greater impact to our community.