An online presence is required in today’s day and age; if your organization does not have a website you are one step behind in the race. Having a good website provides a huge increase in the credibility your organization portrays. Studies have shown that consumers often question the legitimacy of a business if it lacks a website. An organization’s website will provide a strong impression, showcase expertise and display the successes of the solutions the organization offers. A website can answer questions and be an advocate for your mission all day, every day – a website does not take a day off.